CASE STUDY 2: Fulfillment House Stuck in the Middle

A current customer that specializes in liquid fulfillment was asked to assist a client with a new product line. The client originally asked our customer to create a retail display that consisted of the typical tray with shipper until the client suggested a completely new approach. They wanted an all-in-one display and shipper. Our customer asked us to create a shelf unit that could convert at the retail level into a display. After several attempts Packaging Design created a specialized perf system to create the look the client was looking for. And because of our direct flexo ink capabilities we were able to produce a 3 color option for them keeping the carton within budget.

The Challenge

• Create a new style of shelf display
• Engineer a perf system that will not leave the carton in pieces when it gets to the retail level
• Design a profesional 3 color look that keeps the carton within budget

The Solution

• Developed a one piece shipper/ shelf display
• Created a perf system that would work at the retail store
• Maintained budget level due to 3 color direct flexo ink capabilities