From beauty products to dog treats to healthy snacking samples, subscription boxes are all the rage these days. With countless subscription box options flooding the marketplace, it’s important that your subscription packaging is functional, visually pleasing, and reflects your brand while setting your subscription boxes apart from all the rest. New types of branded boxes and packaging are being designed and shipped out on a daily basis, but some are simply more effective than others. To ensure that your e-commerce packaging and subscription packaging draws your customers in and makes them want to continue subscribing each month, here are three tips you should follow:
- Choose the smallest box you can for your productYour instinct for your specialty packaging decision may be to go with the largest, most impressive box for your subscription mailings. But unless your products are quite big and need that space, resist the urge. Not only will your subscribers not be thrilled about receiving a box that isn’t totally filled, but larger boxes will cost you more to ship — a cost that you will then likely have to pass on to your customers, who won’t want to pay a bigger price for seemingly less stuff. When you choose your branded boxes and packaging, think carefully about the smallest possible size you can use.
- Your choice in cardboard should fit your brandOnce you’ve decided on your logo and how exactly you’ll package everything inside your boxes, your work still isn’t done. You even need to give thought to the type of cardboard you decide to use and make sure it’s an accurate reflection of your brand. More than 90% of all products in North America are delivered or displayed in corrugated packaging, so it’s extremely common for subscription boxes to use corrugated cardboard boxes. The least expensive is typically brown cardboard known as Kraft, which provides an earthy, recycled look. White cardboard is a bit more expensive but also looks a bit better when you need to perform digital printing on the box. Kemigraph cardboard is coated in a clay material that produces a glossy, professional shine. Pick the type of cardboard that fits in best with your products, message, and target demographic.
- Decide on custom or traditionalMany brands decide to go with a standard box that they can design with their logo; this may allow them to concentrate more on what goes in the box. But other brands want to make a big impression from the start. One of the best ways to do that is with custom branded packaging. Whether you want a cardboard alternative or want a unique shape, a well-designed custom box can allow your subscription box to win customers over before they even open it up.
Want to find out more about how branded boxes and packaging can help your business grow? Contact us today!