According to a recent Axios article, more Americans are ordering delivery as restaurants close due to the COVID-19 outbreak and shelter-in-place orders made more people reluctant to leave the house.
What’s happening: The number of people ordering food from restaurants has steadily increased but is largely staying consistent among age and income groups, new data from CivicScience, a polling and consumer insight watchdog company shows.
- This week, 22% of U.S. adults say they had food delivered, up from 19% the week before.
- Younger and richer Americans continue to favor ordering delivery while their older and poorer cohort has not increased their buys to any significant degree.
Why it matters: The pandemic is expected to change long-term behaviors for consumers and delivery had already become a significant revenue generator for many restaurants around the U.S.
Watch this space: Parents are one of the fastest-growing segments of people increasing their delivery orders.
- Between February and March, the percentage of parents using delivery apps increased from 16% to 20%, while non-parents saw their share increase from 27% to 28%, CivicScience noted.
The takeaway? (See what we did there?) Consumer behaviors are changing. While it is unknown what the long-term impacts are going to be, we know that restaurants and retailers are starting to have new needs when it comes to how they package and deliver their products.
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