When you create a terrific product that you know consumers will love, it can be one of the best feelings in the world. However, your future customers will have no way of knowing how great your product is if they are discouraged from buying it due to subpar packaging.
With custom retail packaging boxes, you can make an immediate impact on consumers and encourage them to buy your product. Regardless of how great your product is, consumers sometimes need a bit of a push to actually purchase it. The most effective and cost-efficient way to achieve this is with custom retail packaging boxes. You’ll be amazed at the response you get.
From custom mailer boxes to point of purchase designs, you need comprehensive packaging solutions to wow and amaze your customers. Here are three things that you should keep in mind to help your product reach its full potential through custom retail packaging boxes:
- Go with corrugated boxes
If you’re looking for the ideal blend of cost-efficiency, durability, and customization in your boxes, you absolutely need to go with corrugated boxes. Corrugated packaging has been the preferred cost-efficient choice for over 100 years, and it’s still the best option available today. Plus, it can save you even more money due to its lower weight compared to other options. In fact, corrugated cardboard’s linerboard lightweighting has seen a 10% to 15% weight reduction over the last decade.
- Focus on each step of the buying process
Shipping with corrugated boxes will help you tremendously, but now it’s time to focus on your retail packaging. Surprisingly enough, most consumers don’t decide to purchase a product until they’re almost ready to leave the store. An estimated 70% of all purchasing decisions are made in-store, and most of them are towards the end of a shopper’s buying experience. Therefore, you need comprehensive packaging solutions that include point of purchase displays.
- Stay fresh and unique
Above everything else, your retail packaging boxes need to properly represent your brand. While cost-efficiency and lightweight design are important, you cannot sacrifice creativity for a few dollars. Make sure to craft and hone your logo, color scheme, and other aspects of retail packaging boxes before making a final decision.
Every business is different in its own way, so your cardboard boxes and displays should reflect your company as well as possible. Invest in custom retail packaging boxes and attract a whole new wave of customers.