Fulfillment House Stuck in the Middle

A current customer that specializes in liquid fulfillment was asked to assist a client with a new product line. The client originally asked our customer to create a retail display that consisted of the typical tray with shipper until the client suggested a completely new approach. They wanted an all-in-one display and shipper. Our customer asked us to create a shelf unit that could convert at the retail level into a display.

The Challenge

  • Design an original display that was within the clients budget
  • Engineer a perf system to create a simple one-piece shipper display

The Solution

  • Packaging Design’s creative team worked close with our tolling suppliers to develop a perf system that worked for the client’s needs
  • Packaging Design was allowed to reformat their graphics to 3 colors to maintain their budget constraints