Major Roll-Out of a new consumer product release under tight time constraints

Packaging Design became involved in a major consumer product release for a new cellular phone. The phone is GPS enabled and allows parents direct access to their children at a moment’s notice.

The Challenge

  • Design, manufacture, assemble, and deliver a display within 3 weeks
  • Create a display that showed their entire product line and explained their value proposition
  • Ensure the design met the specifications of Toys’R’Us
  • Allow the display to be shopable from all 4 sides and had enough room for their graphics

The Solution

  • Packaging Design’s creative team quickly created a display based on Toys’R’Us specifications as well as Wherifone’s graphic needs
  • Packaging Design worked with all suppliers to ensure a quick and seamless delivery and assembly of display
  • Packaging Design’s creative team worked with the co-packer to develop a streamlined assembly process