Major Roll-Out of a new consumer product release under tight time constraints
Packaging Design became involved in a major consumer product release for a new cellular phone. The phone is GPS enabled and allows parents direct access to their children at a moment’s notice.
The Challenge
- Design, manufacture, assemble, and deliver a display within 3 weeks
- Create a display that showed their entire product line and explained their value proposition
- Ensure the design met the specifications of Toys’R’Us
- Allow the display to be shopable from all 4 sides and had enough room for their graphics
The Solution
- Packaging Design’s creative team quickly created a display based on Toys’R’Us specifications as well as Wherifone’s graphic needs
- Packaging Design worked with all suppliers to ensure a quick and seamless delivery and assembly of display
- Packaging Design’s creative team worked with the co-packer to develop a streamlined assembly process
