Did you know that approximately 70% of all purchasing decisions aren’t made until a customer is actually inside the store? A big part of those decisions is packaging. You could have the best product in the world, but if the packaging isn’t appealing then you might run into a few marketing issues.
Retail packaging is imperative to the success of a product, which means you should do all that you can to make sure it’s the absolute best that it can be. To help you keep your custom branded packaging looking great, here are a few mistakes that you should avoid at all costs.
Not Designing for the Consumer
Whether it’s custom printed packaging or industrial packaging, you’re not doing this for the boss, you’re doing it for your target consumer. Every packaging design that comes out of your facility should be made with the customer in mind and nobody else. If the packaging isn’t convenient and appealing to your ideal customers, then you’re going to have a very difficult time selling products.
Making it Difficult to Open
If someone feels like they need to break out a blowtorch or a hunting knife to open your packaging, you’re doing something wrong. Studies have shown that customer satisfaction is linked to how easy or difficult it is to get a product out of its packaging. Indestructible packaging is only going to hurt your sales and your customers in the long run.
Ignoring Consumer Trends
If you’re doing any kind of retail packaging or marketing for things that are going to be seen and consumed by the public, you need to keep tabs on current trends. If you fail to keep up with trends, your packaging designs are going to quickly fall out of favor with the public and not sell as well as a result. Never underestimate the power of the people! Trends become trends for a reason, and they’re important for packaging design in such a consumer age.
These mistakes could make or break your packaging design. Don’t let them be the death of great packaging!