Attention Grabbers Part 1: Litho Labels and Stand Alone Displays

Your product may be the best on the market, but how are you conveying that to shoppers? The truth is most products don’t just sell themselves. In order to attract the attention of potential consumers and stand out in a retail environment, an attention grabbing display is key. One impactful way to accomplish this is through custom branded point of purchase displays. Litho labels are a great way to accomplish this impact.


Custom branded point of purchase displays don’t just draw attention to your product — they also convey a message. By isolating and highlighting your brand, you are setting yourself apart from your competitors both literally and figuratively.


It’s basic psychology: we are drawn to things that are different. Visually, your standalone custom branded point of purchase floor displays will highlight your product and capture the shopper’s attention. After walking through aisle after aisle of similar items, shoppers may find that point of purchase displays direct them to just what they need, even when they thought they were done shopping. With custom branded point of purchase displays, you can enhance your brand’s visibility and take control of the customer’s first impression.


The very fact that you have set yourself apart physically is an indicator that your brand “stands alone” regarding quality and dedication. Yours isn’t just another stapler on the shelf. It is the stapler — the only one that merits its own special space.


You have options. In this piece we are going to discuss using litho labeling applied to your display. Working with an industry expert organization to help guide you in selecting which process is best for your project and goals is essential to your success.


Some of the elements that will dictate which process is bet for your project are quality, timing and your budget.


The most important decision that you make, however, is which partner you are going to trust to help you achieve your goals. When you choose Packaging Design, with over 50 years of expertise, you can be assured you are in good hands.


Displays are what we do. Let us help you create an impactful and attractive display that will knock your customers socks off and get your products flying off the shelves!