Corrugated boxes are the obvious choice for your packaging needs. They’re cost-efficient, durable, sensible, lightweight, and have been the preferred choice for more than 100 years. In fact, over 90% of products in North America will at some point be delivered or displayed in corrugated packaging, making it the largest segment of the entire packaging industry. There are more than 1,500 box plants in North America alone!
OK, you say, that’s great for packaging companies — but what does it do for my brand? That’s the trick. There are so many companies and manufacturers using corrugated packaging solutions that it can be hard to tell one apart from the other.
But have you ever been so impressed with retail packaging boxes that you wanted to keep them as much as the items inside? Have you ever smiled with glee at the Amazon box waiting for you on your doorstep as you’re pulling up the driveway? With the right design, you can create the same effect on your customers using custom cardboard packaging.
Why Invest in Custom Product Packaging? For the Same Reasons You Wrap Christmas Presents…
When someone receives one of your packages in the mail, your custom boxes should get them excited about the product before they’ve even opened it. Then, opening the package becomes a little ritual unto itself, like unwrapping a present on Christmas morning. Follow some of these tricks to make your design stand out from the rest of the pack.
- Emphasize your logo
Custom boxes with logos are much more effective at making an impression on consumers. The better your logo, the more likely people will be to remember it the next time they’re walking through a store or shopping online.
- Be colorful
Cardboard doesn’t have to be boring or brown! A brightly colored retail packaging design will catch the eye of other passersby and make people stop and take notice. You want to choose a color that both captures the “aura” of your brand and complements the goods inside. Just remember that while bold colors are eye catching, graphic designers recommend sticking with just two to three colors in a single design.
- Be considerate
Take your customers’ mobility into account. If you deal with fragile or heavy electronics, for example, you might want to include a built-in handle with your box packaging. For clothes, choose a snug design to prevent wrinkles. And avoid making anything more bulky or cumbersome than it needs to be.
From specially-designed shapes and sizes to custom boxes with logos, you can make your brand stand out just through packaging alone. When done correctly, your packaging should start making a positive impression before customers even open the box. Because when customers identify with your brand, they’ll keep coming back for more.
So get creative and make your packaging as integral to your company’s brand as the products themselves.